WEBSITE FALLING FLAT?

SEO copywriting will put a spring in your step

That’s because it sweet talks the Google machine and engages your ideal clients.

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

“If clear, clever copywriting is part of your brief, I wholeheartedly recommend Word Candy.”

— Conrad Kenyon | Director | First Reef Studio

Don’t get me wrong.

Do-it-yourself website copy has its place. When you’re first starting out and running your business off the smell of an oily rag, there’s no way I’d recommend spending thousands on words.

But that’s not you, is it?

You’ve nailed your offers and your audiences. You’re launching and connecting and selling (oh my!) Now’s the time to make sure your website is shaking its money-maker.

Right now, you’re missing out on premium clients because your website doesn’t say the right things to the right people.

Right now, your pieced-together copy is confusing the Google-machine and your human users.

Right now, your site doesn’t ring true and isn’t converting your ideal clients into the super-fans you damn well deserve. But guess what?

SEO copywriting puts your website to work

Strategic, natural placement of SEO keywords can help your people find you. And when they arrive, conversion copy will have them eating out of your hand.

Level up your web words

High-converting copy doesn’t happen by accident. It’s strategic. Planned. It takes your customers on a journey. And it’s closer than you think.

Get sparkly, SEO optimised copy that speaks your ideal clients’ language and guides them to that ‘yes, please!’ moment.

Personality-laden SEO copy makes your website sing—not only that, it:

🍭 Attracts and hooks your ideal clients

🍭 Delights them with clear UX

🍭 Communicates your unique values

🍭 Get them eating out of your hand (and adding-to-cart!)

…in just a week

HyperFocus

HyperFocus

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Your dreams + my brain = magic

I make no secret of the fact I’ve got ADHD. In fact, I did a whole TEDx talk on it. And while I whole-heartedly reject the ‘ADHD is a superpower’ narrative, the condition does come with an extraordinary gift.

Hyper-focus allows me to devote my full attention to your project…and it means I can deliver spot-on, irresistible copy that ticks all the boxes—in less time than it takes other copywriters to book your brief.

How it works:

· Apply to work with me — and grab a FREE 15 minute discovery call

· Make a payment to secure your booking

· Fill out the briefing questionnaire 

· Hang on a strategy call where we’ll map out your goals in alignment with your business objectives

· Get back to doing boss things — like thrilling your customers and maintaining the *perfect* work-life balance — while I get to work writing your web copy

· By the end of the week, you’ll receive your professionally proofread copy deck with a video walkthrough

· Load your copy onto your website

· Attend your 14-day follow-up—if needed, I can help with final recommendations to get your copy working just as hard as it can

· With sweet copy in hand you’ll saunter into the sunset, safe in the knowledge that your copy bestie is always just an email away

Get found

You want to be found on Google — that’s step one. After that, let’s get your clients saying ‘yes’ to you with personality-driven copywriting that jives with your brand.

Stop guessing

You’re tired of guessing. You want to take your SEO strategy up a notch with engaging, optimised content that you can re-use all over the place.

Deliver

You’re a marketing manager or agency legend looking to deliver impeccable content to your clients — on brand and on time.

 

Sweet SEO copywriting services

We’ll even make it fun

What my copywriting clients say…

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

‘We contacted Martha because we wanted a contemporary voice for our website copy.

From the beginning, Martha worked collaboratively and proactively. We appreciated her attention to detail and creative approach and we love the fresh, welcoming tone of voice across our new site.’

Mark Sawle, Principal
Great Southern Grammar

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

‘Martha turned our basic descriptions of complicated processes into simple language. She was super professional, extracted the information she needed well, and was very easy to work with.’

Dave Gibney | Drillmech Engineering + Hydraulics

Life. Changing.

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

‘Martha added a lightness and warmth to our website copy that I struggled to achieve by myself.

She captured the heart of our brand while keeping things appropriately professional. I would highly recommend Word Candy’s services to anyone hoping to bring that extra touch of magic to their website and email copy.’

Claudia Maw | Demeter Legal

 There’s no doubt about it — SEO is a long game

And a one-off copywriting job isn’t going to change your life.

But consistent, optimised content that makes gets you found and makes your ideal clients feel like they’ve come home?

Book your free call to get started!