Freelance-copywriting-services-Word-Candy-Australia

Copywriting portfolio

With experience across industries, my copywriting services will fit the bill, no matter your niche. Whether you’re keen on SEO copywriting, project copywriting, blog or email copywriting — have a squizz below to see some results and testimonials.

Customer success stories

Touchwood Mushrooms

How sweet copywriting put Touchwood Mushrooms on the map

Australian Rural Leadership Foundation

How email boosted ARLF’s engagement (and locked in their biggest fundraising results ever)

  • Agency

    Check out a few of the Australian agencies I’ve worked with as a freelance copywriter.

    Yes, please!

  • eCommerce

    Selling online is all about two things: getting found and making a connection.

    Add to cart

  • Education

    With a Master’s of Ed under my belt, you won’t find a more qualified copywriter for your school.

    Teach me

  • Legal

    Doing law differently? Communicate your skill and values — without being boring.

    Guilty as charged

  • Health

    Connect with new patients and communicate your point of difference.

    Get a pulse check

  • Personal development

    Unregulated fields are rife with clichés. But benefit-based copy will help you stand out.

    Level up

  • Small businesses

    Personality-laden copy will get your ideal clients eating out of your hand.

    Small but mighty

  • Community

    Get the message about your organisation out to funders — and volunteers!

    Save the whales

  • Trades

    Simplify complex processes into plain English — and create lifelong client relationships.

    Get on the tools

  • Finance

    Build trust and authority with clear, helpful emails and content.

    Get in the black

  • Artists

    Build your profile, connect with art lovers, and make more sales.

    Colour your world

Keen to learn more?

Get in touch to grab my services guide (and book a FREE discovery call!)

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

What they're saying

Reviews

Martha turned our basic descriptions of complicated processes into language that a layman would understand. Martha was very professional, extracted information well, and was easy to deal with.

- David Gibney | Drillmech Engineering

“I love the final product. Everything has my personality in it. All the copy Word Candy produced appeared to be written by a smarter and more eloquent me. But still me!”

- Pippa McManus | Fashion Illustrator

“We developed a great working partnership and Martha's dedication was impressive. She met all deadlines, had great attention to detail, and created a fresh, new voice for our school’s website. I’d recommend Word Candy to any organisation.”

- Mark Sawle | Great Southern Grammar

"Martha did an incredible job of clarifying my message in terms that are easy to understand. As an Executive and Leadership coach, I am often asked ‘so what exactly is it you do?’ Martha’s copy is engaging and makes sense to my potential clients. It’s so freeing!"

- Kristen Pyrz-Brown | Valeo Coaching

"Martha is a phenomenal copywriter. Any company would be lucky to have her."

- Valeria Ryavkina | Melbourne Innovation Centre

"If clear, clever copywriting is part of your brief, I highly recommend Word Candy."

- Conrad Kenyon, Director | First Reef Studio