Words have power
Connect with your ideal clients — and make your message irresistible — with clever, SEO-friendly copywriting.
Words for good
Your business serves a community. Solves problems. Makes life easier. Educates your people. Gets sh!t done.
With all the right words in all the right places, you’ll reach more of your fans. And position yourself to do even more good.
Get the words you need to supercharge your client relationships — and your sales.
I freaking LOVE this! You nailed exactly what I wanted to say (but had no idea how). I can't wait to see it come to life!
Tenai, Director | Ads Haus
Words for business
Content marketing is a long game. You know this.
But with a smart strategy and clever copy, you can get it right from the start.
From email strategy and blog posts to website copy, case studies and reports, I’m here to help you build seriously good client relationships with personality and values driven SEO copywriting.
Nerd alert
I love the way words challenge, engage, and delight us. I’m the type of reader who’ll wake my husband to share an amazing sentence (which is adorable and not annoying, I’m sure). I used my love of words to become an English teacher and when the time was right, a freelance copywriter.
If you’re struggling to find the right words to connect with your ideal clients — problem solving, right-in-the-guts words — I’m your woman.
Cut through the noise with sweet, relationship-building copywriting that speaks to your clients in just the right way.
Clever, hardworking words that communicate your expertise and help people know, like, and trust you.
Compelling words that sell your stuff and make your life easier.
Keen? Get some here.
Words that work
Stop stressing about copywriting and content
I’ve written hundreds of thousands of words for dozens of happy clients. Here’s my proven system:
I’ll get clear on what you need to say and who you need to say it to. This process of identifying your voice, values, and ideal clients is the first step to creating lip-smacking SEO optimised copy.
With a deep understanding of their desires and pain points, I create a unique voice for your business. One that tells your people: you are welcome here.
These days, your audience needs multiple touchpoints to stay connected with you. I’m here to help you choose the right platforms — and ditch the overwhelm.
Whether it’s email sequences, blog posts, lead magnets or web copy, communicating consistently is the secret sauce you need to get customers on your side — and turn them into super fans.
Using your goals and values, we’ll communicate with your people in a way that makes them say “hell yes!” to your offer.
You’ll stand out from the crowd. You’ll be more memorable.
You’ll connect with a larger audience, rank higher on Google and (I’m gonna say it!) you’ll make more sales.
One word nerd. One laptop.
All the chutzpah of a young Beyonce Knowles.
Martha Barnard-Rae
Martha is a Denmark WA-based SEO and UX copywriter. She helps businesses and agencies build seriously good client relationships with clear, clever copy and content.
Martha's words live on the websites, blogs, emails, brochures, and videos of businesses all over Australia. She works with digital agencies, marketing agencies, SEO companies, and small businesses.
When she's not writing sweet copy, Martha moonlights as a feminist scholar, TEDx speaker, and sore loser of board games. Setting boundaries is her superpower. Her love language is aggressive enthusiasm.