SEO Website, email + sales copywriter

Make your brand a Dopamine Drip®

Delight your ideal clients and keep them coming back with addictive copy built on strategy, clarity + story.

Word-Candy-Australian-copywriter-Martha-Barnard-Rae-reading-client-notes
Word-Candy-Australian-copywriter-Martha-Barnard-Rae-using-phone.jpg
Word-Candy-Australian-copywriter-Martha-Barnard-Rae-answering-client-emails
Word-Candy-Australian-copywriter-Martha-Barnard-Rae-podcasting-for-The-One-that-Works-For-You-Podcast
Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

HyperFocus Copywriting Services

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Email Copywriting

🍭 Nail down your strategy
🍭 Nurture warm audiences
🍭Increase website traffic
🍭Boost engagement, sales + revenue 🔥

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

SEO Website Copy

🍭 Get found on Google
🍭 Embed delight with clear UX
🍭 Engage your people
🍭 Get them eating out of your hand (and adding-to-cart!)

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Content Packages

🍭 Boost your Google ranking
🍭 Exude thought leader vibes
🍭 Build domain authority
🍭 Share your insights and make more sales

Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Dopamine is good.

It takes people from motivation —> satisfaction —> reinforcement
(sounds like a sales cycle, no?)

But it doesn’t last forever.

Good strategy and addictive copy is the best way to tap into the dopamine cycle. Cos if you want to keep your customers coming back, you need to keep. the. delight. coming.

And if you want to go from dishing out delight to raking in the cash?

It’s all about the copywriting trifecta:

Strategy, clarity + story

Get the right words to find your people, make them welcome, and hold their attention long term—

In less time than it takes other copywriters to take your brief.

I'm Martha

I know dopamine is fleeting. In fact, I take my dopamine in a pill every day. But smart, strategic copy can keep the good times rolling.

Real talk? People are busy and tired and forgetful. And probably thirsty. Their inboxes and brains are flooded with so. much. shit.

It’s not easy to cut through all that.

But I’ve been making a living doing it since 2019.

That means two things:

  1. I know the rules.

  2. And I know when to break them to serve up addictive, personality-driven copy to delight your people (and keep their interest for the long haul).

Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

What they're saying

Want to write emails that convert?

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Grab my FREE e-book to go from stale to full-scale

wisdom & wisecracks

On the blog