SEO Website, email + sales copywriter

Sweeten your copy

Irresistible take-my-money copywriting and content for bouncy brands with bombshell energy 

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Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

HyperFocus Copywriting Services

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Email Copywriting

🍭 Nail down your strategy
🍭 Nurture warm audiences
🍭Increase website traffic
🍭Boost engagement, sales + revenue 🔥

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

SEO Website Copy

🍭 Get found on Google
🍭 Embed delight with clear UX
🍭 Engage your people
🍭 Get them eating out of your hand (and adding-to-cart!)

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Content Packages

🍭 Boost your Google ranking
🍭 Exude thought leader vibes
🍭 Build domain authority
🍭 Share your insights and make more sales

Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

Together, we’ll:

Create a brand voice and user journey with Big Click Energy

Make your ideal clients fall for you like Gen Z fell for mum jeans

Get the right people taking action on your business

In less time than it takes other copywriters to book your brief

I'm Martha

We all have super powers. Mine is communication.

And do I use my superpower for good? You betcha. 

I’m an Australian copywriter. With an English degree in my back pocket and a slew of happy clients, I’ll help you find the words you need to make your business stand out. With meticulous consideration of your goals, I’ll serve up personality-driven copy that’ll make your customers swoon (and smash that add-to-cart button).

Guess what else? I’ll show you how to repurpose your tasty content and use it all over the place — sweetening up your website, blog, and email sequences so that they work even harder than you do.

Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy
Martha Barnard-Rae, Australian copywriter and owner of Word Candy

What they're saying

Reviews

Martha turned our basic descriptions of complicated processes into language that a layman would understand. Martha was very professional, extracted information well, and was easy to deal with.

- David Gibney | Drillmech Engineering

“I love the final product. Everything has my personality in it. All the copy Word Candy produced appeared to be written by a smarter and more eloquent me. But still me!”

- Pippa McManus | Fashion Illustrator

“We developed a great working partnership and Martha's dedication was impressive. She met all deadlines, had great attention to detail, and created a fresh, new voice for our school’s website. I’d recommend Word Candy to any organisation.”

- Mark Sawle | Great Southern Grammar

"Martha did an incredible job of clarifying my message in terms that are easy to understand. As an Executive and Leadership coach, I am often asked ‘so what exactly is it you do?’ Martha’s copy is engaging and makes sense to my potential clients. It’s so freeing!"

- Kristen Pyrz-Brown | Valeo Coaching

"Martha is a phenomenal copywriter. Any company would be lucky to have her."

- Valeria Ryavkina | Melbourne Innovation Centre

"If clear, clever copywriting is part of your brief, I highly recommend Word Candy."

- Conrad Kenyon, Director | First Reef Studio

Want to write emails that convert?

Martha Barnard-Rae, Australian copywriter and owner of Word Candy

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wisdom & wisecracks

On the blog